Sans Normal Keluh 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Scuba' by FontFont; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; 'Akwe Pro' by ROHH; and 'Gloriola' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, friendly, modern, informal, impact, momentum, approachability, clarity, display, oblique, geometric, rounded, chunky, punchy.
A heavy, oblique sans with broad, rounded curves and compact, slightly squared counters. Strokes stay largely uniform, with softened joins and terminals that read more cut than tapered, giving the letterforms a sturdy, engineered feel. The slant is consistent across caps, lowercase, and numerals, and spacing is moderately tight, producing a dense, high-impact texture in text. Overall geometry leans toward circular bowls and sturdy verticals, with simplified shapes and minimal detailing.
This font is well suited to headlines, short display copy, posters, and brand marks where a strong, forward-leaning presence is beneficial. It can also work effectively on packaging and promotional graphics, especially in sporty or youth-oriented contexts where bold, condensed messaging needs to read quickly.
The tone is upbeat and assertive, combining a sporty forward lean with a friendly roundness. It feels contemporary and informal, projecting motion and confidence without becoming aggressive. The overall color on the page is dark and punchy, suited to attention-grabbing messaging.
The design appears intended to deliver a high-impact, motion-driven sans that stays approachable through rounded construction and simplified forms. It prioritizes a strong page color and clear silhouettes for display use while maintaining consistent rhythm across letters and figures.
Caps are wide and stable with clean, open silhouettes; lowercase forms keep a compact rhythm that reads well at larger sizes. Numerals are similarly robust and rounded, matching the alphabet’s weight and slant for cohesive headline setting.