Sans Normal Bidal 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks; 'Halifax' by Hoftype; 'Gill Sans MT', 'Gill Sans Nova', and 'Joanna Sans Nova' by Monotype; and 'Chantilly Serial' by SoftMaker (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, signage, modern, confident, clean, friendly, neutral, clarity, modernity, versatility, impact, neutrality, geometric, monoline, open counters, smooth curves, sturdy.
This typeface presents as a sturdy, geometric sans with monoline stroke weight and smooth, continuous curves. Forms are built from clean circles and straight segments, with squared terminals and minimal modulation, creating a crisp, even texture in text. Uppercase proportions feel balanced and contemporary, while the lowercase maintains a practical rhythm with open apertures and round counters (notably in letters like c, e, o). The numerals are clear and straightforward, matching the overall geometry and weight for consistent color across mixed content.
It suits branding systems that need a contemporary, dependable sans and works especially well for headlines, posters, and short-to-medium display copy where strong presence is desirable. The clear shapes also fit UI labels, navigation, and signage contexts where quick recognition matters.
The overall tone is modern and confident, with a straightforward, no-nonsense clarity. Its rounded geometry adds a mild friendliness without becoming playful, making it feel broadly approachable and professional. The heavy, steady strokes give it presence and emphasis while remaining clean and controlled.
The design appears intended to deliver a modern, geometric sans voice with strong visual impact and consistent rhythm. It prioritizes clean construction and legibility, aiming for a versatile, contemporary look that can move between display emphasis and functional typographic roles.
In the sample text, the face produces dense, even typographic color and maintains legibility at larger sizes, where its geometry reads distinctly. The capitals and lowercase harmonize well, and punctuation such as the colon and apostrophe appears simple and utilitarian, supporting a functional, editorial feel.