Sans Normal Viguy 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Aspira' by Durotype, 'Brix Sans' by HVD Fonts, and 'Monsal Gothic' and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, confident, dynamic, contemporary, friendly, impact, motion, modernity, approachability, clarity, oblique, rounded, geometric, compact, sturdy.
A heavy, oblique sans with rounded terminals and smooth, continuous curves. Letterforms lean consistently and maintain a steady, low-contrast stroke, with counters that stay open and readable at display sizes. Geometry trends toward simple circular and elliptical construction, softened by gentle corner rounding and slightly squared-off joins in places. Uppercase proportions feel compact and sturdy, while lowercase forms keep a straightforward, utilitarian rhythm with a single-storey a and g and a clean, hooked f; numerals are similarly rounded and weighty for visual consistency.
This style excels in headlines, banners, posters, and other short-to-medium display settings where strong presence is needed. It fits sports and active-lifestyle branding, promotional advertising, packaging, and punchy UI moments like hero titles and marketing modules. It’s best used where the oblique stance can be a feature rather than a constraint, pairing well with a calmer, upright companion for longer reading.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests motion and momentum. Rounded shapes keep it approachable rather than aggressive, balancing impact with friendliness. The result feels contemporary and action-oriented, well suited to bold, attention-grabbing communication.
The design appears intended to deliver a bold, forward-moving voice through a consistent oblique angle, simple geometric structure, and rounded finishing. It prioritizes immediate legibility and impact, aiming for a modern, energetic look that remains approachable and clean.
In text, the slant and mass create strong typographic color and a clear headline presence. Curved letters like C, G, O, and S read especially smooth and cohesive, while diagonals (V, W, X, Y) add punch and reinforce the dynamic cadence. The digit set matches the letterforms in weight and softness, supporting prominent numeric callouts.