Sans Normal Karef 11 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Surt' by Blaze Type, and 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, confident, punchy, impact, momentum, modernity, clarity, oblique, geometric, rounded, clean, compact.
A heavy, oblique sans with broad proportions and smooth, round construction. Strokes are low in contrast with consistently blunt terminals, producing dense, even color in text. Curves are generously rounded (notably in C, G, O, and e), while diagonals in A, V, W, X, and y create a forward-leaning rhythm. Counters stay fairly open for the weight, and joins are tidy and controlled, giving the design a clean, engineered feel.
This style works best in display contexts such as headlines, posters, brand marks, and bold UI moments where emphasis and speed are desired. It can also serve well for sports and lifestyle branding, packaging, and promotional graphics where a strong, forward-leaning voice helps carry short to medium-length copy.
The overall tone is fast and assertive, with a contemporary, performance-oriented voice. Its slant and mass read as energetic and confident, suited to messaging that wants momentum and impact without feeling decorative.
The design appears intended to deliver high-impact communication with a contemporary, kinetic presence. By combining wide proportions, rounded geometry, and an oblique stance, it aims to stay clean and readable while projecting motion and confidence.
Letterforms show a stable, geometric backbone with rounded bowls and straightforward apertures; the G has a clear horizontal bar and the a is single-storey, reinforcing an informal, modern texture. Numerals are sturdy and legible, matching the same rounded, high-impact construction seen in the letters.