Sans Normal Bobow 18 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Passenger Sans' by Indian Type Foundry; 'Andes Neue', 'Grotesco', and 'Santi' by Latinotype; and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, branding, product labels, neutral, modern, clean, technical, straightforward, clarity, versatility, neutrality, modernity, systematic design, geometric, crisp, open, balanced, utilitarian.
This is a clean, geometric sans with smooth, round bowls and straightforward, monoline construction. Curves are broadly circular (notably in C, O, Q, and the numerals), while terminals end in crisp, square cuts that keep the color even. Uppercase proportions feel steady and slightly wide in the round letters, with a clear, horizontal crossbar on A and an open, simple G. The lowercase is compact and readable, with single-storey a and g, a plain, footed l, and a tidy, short-armed r; apertures stay open, supporting legibility in text. Figures are simple and contemporary, with a clean, angled-top 1 and open, rounded 3/6/9 forms that match the overall geometry.
It suits UI and product copy where a clean, consistent texture is important, as well as editorial layouts needing a neutral sans for headings and short passages. The straightforward forms and open counters also make it a good candidate for signage and labeling where quick recognition matters.
The tone is neutral and contemporary, leaning toward functional clarity rather than expressiveness. Its geometric consistency and restrained details give it a practical, matter-of-fact voice that feels at home in modern interfaces and informational settings.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and geometric regularity. Its restrained shapes, open apertures, and uncomplicated lowercase suggest a focus on dependable everyday typography for digital and print applications.
The rhythm is even and stable across lines, with consistent stroke presence and generous internal counters that prevent letters from clogging at larger text sizes. The overall impression is cohesive and systematic, emphasizing clarity over personality.