Sans Normal Edrig 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, posters, ui text, friendly, casual, lively, approachable, modern, warmth, approachability, informality, readability, personality, humanist, rounded, quirky, informal, handwritten.
A slanted sans with rounded, open forms and a gently irregular, humanist rhythm. Strokes remain fairly even and smooth, with soft terminals and subtly varied curve tension that keeps the texture lively rather than mechanical. Capitals are simple and clean, while the lowercase shows more character—single-storey shapes (notably a and g), generous apertures, and slightly elastic proportions across glyphs. Numerals follow the same easy, rounded construction, with clear bowls and simple diagonal elements that match the forward lean.
Well-suited to brands and packaging that need an approachable, contemporary voice, as well as posters and headings where a casual slanted tone adds energy. It can also work for short editorial passages or UI microcopy when a friendly, less formal texture is desired.
The overall tone is friendly and informal, with a lighthearted, handwritten-like energy that still reads as a coherent sans. The slant and rounded terminals create a sense of motion and warmth, giving text a conversational, approachable feel.
Likely intended as a personable italicized sans for everyday communication—combining clean, rounded construction with just enough irregularity to feel human and expressive. The goal appears to be readability with character, offering a warm alternative to more strictly geometric slanted sans designs.
The design favors clarity through open counters and smooth curves, but introduces subtle idiosyncrasies in joins and stroke endings that add personality. Spacing and letterfit appear tuned for comfortable continuous reading, producing an even, airy line without looking rigid.