Sans Normal Afnuf 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, modern, assertive, sporty, techy, friendly, impact, modernity, motion, clarity, approachability, rounded, geometric, slanted, clean, open.
A slanted, heavy sans with broad proportions and a clean geometric construction. Curves read as circular and smoothly drawn, while joins and terminals are crisp and uncomplicated, producing a steady, contemporary rhythm. Counters are generous for the weight, and letterforms lean consistently, with compact descenders and a straightforward, unornamented skeleton that keeps shapes clear at display sizes.
Best suited for headlines and short-to-medium display copy where its weight and slant can provide strong emphasis. It works well in branding systems that want a contemporary, energetic tone, and it can also serve effectively for packaging, signage, and promotional graphics where quick impact matters more than long-form reading comfort.
The overall tone is modern and energetic, with an athletic forward-lean that feels confident and active. Its rounded geometry keeps the voice approachable rather than severe, giving it a friendly, contemporary presence.
The design appears intended to deliver a bold, forward-leaning sans voice with geometric clarity and a friendly roundness. It prioritizes punchy visibility and a modern rhythm, aiming for strong presence in contemporary branding and display settings.
The numerals are sturdy and highly prominent, matching the letterweight and slant for cohesive set behavior. Round letters (like O/C/G) emphasize smooth circularity, while diagonals (like K/V/W/X/Y) reinforce a dynamic, forward motion without adding decorative complexity.