Sans Normal Irre 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Aligarh' and 'Aligarh Arabic' by NamelaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, retro, bold, approachable, impact, approachability, nostalgia, display clarity, brand voice, rounded, soft, bulky, compact, sturdy.
A heavy, rounded sans with soft corners and generously curved joins that keep the color dense and even. Counters are relatively small and the overall silhouette is chunky, with broad curves and blunt terminals that read clearly at display sizes. The lowercase shows a single-storey a and g, a round i/j dot, and a generally compact rhythm with short ascenders/descenders relative to the strong stroke mass. Numerals follow the same bulbous, rounded construction, with simple, poster-like forms and open curves that maintain legibility despite the weight.
Best suited to headlines and short blocks where its weight and rounded construction can do the work—posters, packaging, signage, and bold brand marks. It also performs well in playful editorial callouts and marketing copy where a friendly, retro-leaning voice is desired.
The tone is warm and approachable, with a retro, billboard-like cheerfulness that feels more friendly than formal. Its rounded geometry and stout proportions give it a confident, fun personality suited to attention-grabbing messaging without sharpness or severity.
The font appears designed to deliver maximum impact with a soft, inviting edge, combining dense strokes and rounded forms for a sturdy, display-first presence. Its simple, consistent shapes prioritize instant recognition and a lively, approachable feel in prominent typographic roles.
The design emphasizes solid black shapes and smooth curvature, creating a consistent, high-impact texture in paragraphs and headlines. Round letters (O, C, G, Q) and bowls across B, P, R share a cohesive circular logic, while diagonals (V, W, X, Y) remain thick and stable rather than edgy.