Sans Normal Itmob 4 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Dean Gothic' by Blaze Type, 'Refrankt' by Groteskly Yours, 'Murs Gothic' by Kobuzan, 'Latino Gothic' by Latinotype, and 'Jasan' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, approachability, clarity, modernity, rounded, geometric, soft corners, compact counters, high impact.
A heavy, rounded sans with broad proportions and a compact internal rhythm. Curves are built from smooth, near-circular bowls with visibly softened joins, while straight strokes keep a sturdy, even presence and end in clean, mostly squared terminals. Counters are relatively tight for the weight, giving letters like B, P, R, and a dense, poster-like color. The lowercase shows single-storey a and g, a short-shouldered r, and a straightforward, sturdy t; numerals are wide and full, with a notably round 0 and thick, open curves in 2, 3, and 5.
Best suited to headlines and large-format text where its dense weight and wide stance can deliver strong impact. It works well for branding, packaging, and signage that benefits from a friendly geometric voice, and it can also serve for short UI labels or callouts where bold clarity is needed.
The overall tone is bold and approachable, combining geometric clarity with soft, rounded warmth. It feels contemporary and energetic, reading as assertive without becoming sharp or aggressive, which makes it well-suited to upbeat, attention-grabbing messaging.
The design appears intended as a high-impact, rounded geometric sans that prioritizes visibility and a contemporary, approachable character. Its tight counters and sturdy forms suggest a focus on display use, delivering a strong typographic presence while keeping a smooth, friendly tone.
Round letters like O and Q stay very circular, and the Q tail is minimal and integrated, reinforcing the clean, geometric construction. Diagonals in K, V, W, X, and Y are thick and stable, maintaining a consistent weight through joins and helping preserve legibility at display sizes.