Sans Normal Oklit 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Arpona Sans' by Floodfonts, 'Ambulatoria' by Pepper Type, 'Blom' by The Northern Block, 'Fieldwork' by TipoType, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, confident, contemporary, clean, friendly, corporate, clarity, impact, modernity, versatility, neutrality, geometric, rounded, sturdy, high legibility, compact apertures.
A heavy, geometric sans with broad proportions, smooth curves, and largely uniform stroke weight. Counters are round and generous in letters like O and Q, while joins and terminals are clean and mostly squared-off, giving the face a sturdy, engineered feel. The lowercase shows single-storey a and g, a simple, open e, and straightforward punctuation and numerals; overall spacing reads even and stable, with clear, consistent silhouettes at display sizes.
Best suited to headlines and short-to-medium text where weight and presence are needed—such as brand marks, packaging, posters, and wayfinding. It also fits product UI and navigation labels, especially where a sturdy, highly legible sans is preferred.
The tone is direct and self-assured, with a modern, no-nonsense clarity. Its rounded geometry keeps it approachable rather than severe, making it feel both contemporary and practical—well suited to communications that need to look solid and dependable.
The design appears intended as a modern, high-impact sans that remains easy to read and visually consistent. It emphasizes strong geometry, uniform strokes, and uncomplicated letterforms to deliver dependable performance in branding and display contexts.
Diagonal letters (V, W, X, Y) are strong and crisp, and the numerals present clear, familiar forms that prioritize quick recognition. The design avoids decorative quirks, leaning on simple geometry and regularized curves to maintain a consistent rhythm across caps, lowercase, and figures.