Sans Normal Kubiw 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Creata' by Ivan Petrov, 'Breno' and 'Ezzo' by Monotype, 'Halcom' by The Northern Block, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, confident, modern, sporty, direct, impact, emphasis, speed, modernity, clarity, oblique, geometric, rounded, clean, sturdy.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal contrast, and terminals are mostly cleanly cut, giving the letters a solid, contemporary blockiness. Counters stay fairly open for the weight, with round forms (O, C, G) reading as near-elliptical and straight-sided letters (E, F, H) keeping a strong, stable rhythm. The overall color is dense and even, with a forward-leaning slant that adds motion without breaking clarity.
Best suited to headlines, posters, brand marks, and short emphatic copy where its dense strokes and slanted stance can project impact. It also fits sporty or tech-forward branding, packaging callouts, and promotional graphics that need a fast, modern feel.
The tone is energetic and assertive, leaning toward a sporty, contemporary voice. Its bold presence and italic angle suggest speed and emphasis, making it feel promotional and headline-driven rather than quiet or bookish.
The design appears intended to deliver a high-impact, forward-moving sans for display typography—prioritizing bold presence, geometric clarity, and a sense of speed for marketing and branding contexts.
Spacing appears generous enough to keep shapes distinct at display sizes, while the oblique angle and thick joins create a strong, compact texture in lines of text. Numerals match the letterforms in weight and width, maintaining a consistent, punchy presence.