Sans Normal Vemar 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Altersan' by Eko Bimantara, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, 'Facto' by The Northern Block, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: ui text, branding, headlines, posters, marketing, modern, friendly, dynamic, clean, approachable, contemporary utility, friendly modernity, energetic emphasis, clean readability, rounded, geometric, oblique, crisp, open.
A rounded, geometric sans with a steady oblique slant and smooth, low-contrast strokes. Curves are built from clean circular/elliptical forms, with softly squared terminals and generous counters that keep shapes open. Proportions feel balanced and contemporary, with an even rhythm across uppercase and lowercase and clear, straightforward numerals. The overall texture stays uniform in text, while the slant adds forward motion without becoming overly calligraphic.
Works well for contemporary branding and advertising where a clean, upbeat voice is desired, and it can also serve in UI or product text when an oblique, energetic tone is appropriate. It’s especially effective in headlines, short paragraphs, and callouts where the slant can add momentum without sacrificing legibility.
The tone is modern and approachable, combining a technical, geometric backbone with softened edges that feel friendly. Its consistent slant gives it energy and a mildly informal, conversational feel while still reading as professional and controlled.
Likely intended as a versatile, contemporary oblique sans that blends geometric construction with softened details for broad readability and a friendly, modern personality.
The design emphasizes clarity through open apertures and simplified joins, helping letters maintain distinct silhouettes in continuous text. Rounded corners and smooth curves soften the voice, making it feel less rigid than a purely sharp geometric sans.