Sans Normal Vidum 4 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric; 'Amfibia' and 'Karibu' by ROHH; 'Amsi Grotesk', 'Amsi Pro', and 'Amsi Pro AKS' by Stawix; and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, clean, sporty, confident, technical, contemporary, emphasis, momentum, clarity, impact, slanted, geometric, smooth, rounded, boldish.
A slanted sans with smooth, rounded curves and a largely geometric construction. Strokes stay even with minimal contrast, and terminals are cleanly cut, giving the letters a crisp, engineered finish. Uppercase forms are compact and sturdy, while the lowercase keeps an open, readable rhythm with simple single-storey shapes and rounded bowls. Numerals follow the same solid, slightly condensed feel, with straightforward forms and consistent weight distribution.
Best suited to headlines, branding, and promotional typography where a sense of speed and modernity is desirable. It also works well for signage and UI labels when you want a clean sans voice with extra emphasis from the slant, particularly in short lines, callouts, and navigation elements.
The overall tone is modern and energetic, with an athletic, forward-leaning momentum. It reads as confident and utilitarian rather than decorative, balancing friendliness from the rounded curves with a purposeful, technical edge.
Designed to deliver a contemporary, motion-driven sans that stays clean and legible while projecting energy. The geometric skeleton, rounded curves, and consistent stroke behavior suggest an aim for clarity and impact in modern graphic and interface contexts.
The pronounced slant and firm stroke weight make the face feel assertive at display sizes, while the open counters and uncomplicated shapes help it remain clear in short text. The diagonal cuts and rounded joins create a cohesive, streamlined texture across mixed-case settings.