Sans Normal Bulun 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, wayfinding, presentations, modern, neutral, clean, technical, straightforward, clarity, versatility, modernization, neutrality, efficiency, geometric, monolinear, open counters, high legibility, crisp terminals.
A clean, geometric sans with largely monolinear strokes and a measured, even rhythm. Forms lean on circles and smooth arcs with open counters, while verticals and horizontals stay crisp and consistent. Uppercase shapes are straightforward and balanced; round letters like C, G, and O read as near-circular, and diagonals (A, V, W, Y) are sharp and stable. The lowercase shows compact, modern construction with simple joins and minimal modulation, and the numerals are clear and proportionally even for text and UI use.
This design suits interface copy, product pages, and general-purpose branding where clarity is a priority. It also performs well for editorial layouts and presentations that need a modern, unobtrusive sans, and it can extend to signage and wayfinding where consistent shapes and open counters aid quick recognition.
The overall tone is neutral and contemporary, projecting clarity and efficiency rather than personality-driven flair. Its tidy geometry and restrained details feel modern and pragmatic, with a subtle technical voice that remains friendly and unobtrusive in running text.
The font appears designed as a versatile workhorse sans: geometric enough to feel current, but restrained enough to stay readable across paragraphs and functional contexts. Its consistent stroke logic and open forms suggest an emphasis on dependable legibility and broad applicability rather than decorative character.
Spacing appears even and well-controlled in the sample text, supporting a smooth texture without pronounced dark spots. The round dot on i/j and the generally open apertures help maintain clarity at smaller sizes, while the uniform stroke behavior keeps headings looking crisp and composed.