Sans Normal Bobum 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe and 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentation, clean, neutral, modern, friendly, practical, versatility, legibility, systematic design, modern clarity, geometric, rounded, open apertures, crisp terminals, even rhythm.
A clean, geometric sans with round bowls and smooth circular curves paired with straight-sided stems. Stroke modulation is minimal and consistent, giving letters a steady, even color across lines of text. Terminals are crisp and mostly square-cut, while joins are tidy and unobtrusive. Proportions feel balanced with generous counters and open apertures, supporting clarity in both the capitals and the lowercase. Numerals follow the same straightforward construction, with simple forms and consistent width behavior across the set.
Well-suited for interface labels, dashboards, and product UI where clarity and even texture matter. It also works effectively for contemporary branding systems, wayfinding and environmental signage, and editorial layouts that need a neutral sans for headings and short-to-medium passages. The straightforward numeral design supports data-oriented contexts such as infographics and reports.
The overall tone is neutral and contemporary, with a friendly clarity that avoids extremes of either technical severity or humanist softness. Its restrained geometry reads as dependable and matter-of-fact, making it easy to pair with many visual styles. The rounded forms add approachability without becoming playful or decorative.
Likely designed as a versatile, general-purpose sans that prioritizes clarity, consistency, and a modern geometric feel. The restrained detailing and open forms suggest an intention to perform reliably across a wide range of sizes and applications while remaining visually unobtrusive.
The sample text shows stable spacing and a calm rhythm, with rounded letters maintaining legibility at larger paragraph sizes. Curved letters remain smooth and consistent, and diagonals (such as in K, V, W, X, Y) keep a clean, sharp presence without appearing overly narrow.