Sans Normal Kedah 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Clarina Sans' by Asritype, 'Insider' by Characters Font Foundry, 'Normaliq' by Differentialtype, 'Seconda Soft' by Durotype, 'Camphor' and 'Felbridge' by Monotype, 'Motiva Sans' by Plau, 'Nu Sans' by Typecalism Foundryline, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, modern, assertive, technical, impact, motion, clarity, modernity, brand presence, oblique, geometric, rounded, clean, compact.
This is a slanted, heavy-weight sans with predominantly rounded, geometric construction and smooth, continuous curves. Strokes stay visually even across the alphabet, with sturdy verticals and broad arches that give the letters a compact, efficient footprint. Terminals are largely plain and blunt, and the overall drawing favors simplified shapes and generous counters for clarity. Numerals follow the same solid, rounded logic, maintaining consistent weight and a stable baseline rhythm in text.
It works best where impact and momentum are needed: headlines, posters, short marketing copy, and bold branding moments. The strong slant also suits sports, automotive, and tech-adjacent visuals, while the clear shapes can still hold together in medium-size UI labels or callouts when set with comfortable spacing.
The strong oblique stance and dense black color create a sense of speed and forward motion. Its clean geometry reads contemporary and functional, projecting confidence and a slightly sporty, performance-oriented tone. Overall it feels direct and purposeful rather than decorative.
The design appears intended to deliver a modern, high-impact sans voice with a built-in sense of motion. By combining sturdy, geometric letterforms with a consistent oblique angle, it aims for attention-grabbing display performance while retaining a clean, utilitarian structure.
Uppercase forms appear particularly robust and uniform, while the lowercase keeps a straightforward, workmanlike texture with rounded bowls and minimal flourish. The italic angle is consistent across letters and figures, helping lines of text feel cohesive and energetic without becoming chaotic.