Sans Normal Agmoj 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, kids media, friendly, playful, casual, approachable, handmade, approachability, warmth, informality, human touch, clarity, rounded, soft corners, quirky, lively, informal.
A rounded, sans serif with softly tapered strokes and subtly irregular geometry that gives the letterforms a hand-drawn steadiness. Curves are generous and open, with circular counters and smooth joins, while terminals often end in slightly angled or flattened cuts rather than perfectly horizontal finishes. Proportions feel compact and sturdy, with a consistent stroke presence and a gentle bounce in the baseline rhythm. Numerals match the text style with rounded bowls and mild asymmetry, keeping the overall texture even and readable at display sizes.
Well-suited for branding systems that want warmth and approachability, as well as packaging, posters, and other headline-forward applications. It can also work effectively for short blocks of text in editorial or digital contexts where a casual, friendly voice is desired, especially at moderate to large sizes.
The overall tone is warm and personable, with a playful, slightly quirky energy that suggests informal communication and friendly branding. Its soft shapes and mild irregularities keep it from feeling corporate or rigid, leaning instead toward approachable, human-centric design.
The design appears intended to deliver a clean sans foundation with a human, lightly playful twist—keeping familiar letterforms and strong legibility while introducing soft terminals and subtle irregularities to avoid a sterile, mechanical feel.
Across both uppercase and lowercase, spacing and shapes favor clarity over precision: openings stay wide, bowls remain roomy, and diagonals feel energetic without becoming sharp. The sample text shows a lively texture in longer lines, with enough consistency to hold together while still retaining a handmade character.