Sans Normal Lilif 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Corelia' by Hurufatfont, 'Ordina' by Schriftlabor, 'Amsi Grotesk' by Stawix, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, signage, sporty, energetic, confident, modern, bold, impact, motion, emphasis, branding, display, oblique, geometric, rounded, compact, sturdy.
A heavy, oblique sans with compact proportions and rounded, geometric bowls. Strokes are consistently thick with minimal modulation, producing dense black shapes and strong typographic color. The italic slant is pronounced and uniform across letters and figures, with wide, stable shoulders and smooth curves in C/G/O/Q. Terminals are clean and mostly blunt, and counters are relatively tight, giving the face a sturdy, condensed-in-feel rhythm without appearing narrowly drawn.
Best suited to short-to-medium display copy where impact and immediacy matter—headlines, promotional banners, sports and fitness branding, and high-contrast signage. The dense weight and pronounced slant make it particularly effective for energetic titles, callouts, and logos that need to feel fast and forceful.
The overall tone is assertive and kinetic, with a sporty, forward-leaning stance. Its weight and slant suggest motion and urgency, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver maximum emphasis with a streamlined, contemporary sans structure—pairing a strong oblique angle with rounded, geometric construction to communicate speed, strength, and modernity in display settings.
Uppercase forms read especially blocky and poster-ready, while the lowercase maintains clear silhouettes and strong word shapes at display sizes. Numerals are bold and simple, matching the same oblique angle and compact spacing impression for cohesive headline setting.