Sans Superellipse Hidiw 7 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Hudson NY' by Andrew Footit, 'Basketball' by Evo Studio, 'Evanston Tavern' by Kimmy Design, 'Radley' by Variatype, and 'Manifest' by Yasin Yalcin (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, wayfinding, industrial, sporty, assertive, retro, impact, clarity, ruggedness, compactness, blocky, condensed feel, squared rounds, blunt terminals, compact counters.
A heavy, compact sans with rounded-rectangle geometry throughout. Curves resolve into squared-off bowls and superellipse-like corners, giving letters a boxy silhouette with softened edges. Strokes are consistently thick and even, with blunt terminals and tight apertures that keep counters relatively small. The lowercase shows sturdy, simplified construction (single-storey a and g) and a squat rhythm; the caps are tall and solid with minimal interior shaping. Numerals are similarly robust, with the 0 featuring a diagonal slash.
Best suited to short, high-impact text such as headlines, posters, product packaging, and sports or event branding where strong silhouettes carry the message. It can also work for bold labels and directional signage, especially at medium-to-large sizes where the tight counters remain clear.
The overall tone is tough and utilitarian, with a confident, no-nonsense presence. Its rounded corners temper the mass, adding a friendly, retro-industrial flavor that still reads as bold and direct.
The design appears intended to deliver maximum visual weight and recognition using compact, rounded-rectilinear forms. It prioritizes punchy display performance and straightforward legibility over delicate detail, creating a sturdy, modernized take on blocky grotesque lettering.
Spacing in the samples feels tight and compact, emphasizing dense word shapes and strong vertical silhouettes. Distinctive details like the slashed zero and the angular joins in letters such as K, M, and W enhance clarity while reinforcing a mechanical, constructed look.