Sans Normal Ohlik 15 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Neue Kabel' by Linotype, 'MTT Roma' by MTT Type Firm, and 'Lapidaria' by SIAS (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, playful, punchy, retro, quirky, display impact, approachability, geometric clarity, retro flavor, distinctiveness, geometric, rounded, soft corners, bulky, bouncy.
A heavy, geometric sans with generously rounded bowls and terminals, built from simple circular and elliptical forms. Strokes are thick and even, with smooth curves and minimal modulation; counters are fairly open, keeping the shapes readable despite the weight. Proportions are compact with a relatively small x-height, while capitals feel broad and stable. Several diagonals and joins show slightly angled, wedge-like cuts that add a hand-cut crispness to otherwise round construction, creating a lively rhythm across words.
Best suited to headlines, posters, and branding where a friendly, bold voice is needed. It should work particularly well for packaging, product marks, and social graphics that benefit from rounded geometry and strong visual impact, and is less ideal for long-form reading at small sizes due to its dense, heavy texture.
The overall tone is upbeat and approachable, with a toy-like, retro display energy. Its rounded geometry reads friendly and informal, while the chunky weight gives it an assertive, poster-ready presence.
The design appears intended as a characterful geometric sans that balances broad, rounded forms with small angular interventions to keep it from feeling purely neutral. Its primary goal seems to be high-impact display use with an approachable, playful personality.
The design mixes clean circular bowls (notably in round letters and numerals) with occasional sharp, slanted joins in diagonals, producing a distinctive “soft-but-edgy” texture. In text, the weight and compact proportions create strong color and a tight, energetic cadence, favoring larger sizes where the subtle angular cuts become part of the personality.