Sans Normal Likad 15 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica, 'Rawson' by Latinotype, 'Anona' by Nova Type Foundry, 'Akwe Pro' by ROHH, and 'Petala Pro' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, contemporary, punchy, friendly, impact, motion, approachability, modernity, promotion, rounded, compact, slanted, geometric, smooth.
A heavy, right-slanted sans with rounded, geometric construction and smooth curves. Counters are generous and mostly circular/elliptical, with terminals that feel clean and softly finished rather than sharp. The overall rhythm is compact and energetic, with broad letterforms and sturdy stems that keep shapes clear at large sizes. Numerals share the same rounded, forward-leaning posture and solid, even stroke presence.
This style performs best in display contexts such as headlines, posters, and bold brand statements where its slanted stance and rounded geometry can create immediacy. It also suits sports and lifestyle branding, packaging fronts, and short advertising copy that benefits from high visual weight and a sense of motion.
The font projects an energetic, assertive tone with a friendly edge. Its forward slant and weight give it a sense of motion and momentum, while the rounded shapes keep it approachable rather than aggressive. Overall it reads as modern and promotional, suited to attention-grabbing messaging.
The design appears intended as a modern, energetic display sans that combines strong presence with rounded friendliness. Its forward-leaning construction suggests an emphasis on speed and momentum while keeping letterforms simple and highly legible at larger sizes.
Uppercase forms appear stable and blocky with open apertures, while lowercase maintains a single-storey feel in key letters (notably the g) that reinforces the geometric, contemporary voice. Spacing looks designed for impact, producing dense, headline-like texture in running text, especially in the sample paragraph.