Sans Superellipse Hubit 13 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'MC Goshco' by Maulana Creative and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, assertive, industrial, poster-ready, compact, space-saving impact, high visibility, modern utility, condensed, blocky, rounded corners, tight apertures, vertical stress.
A compact, heavy sans with a condensed stance and rounded-rectangle construction throughout. Strokes are thick and even, with corners softened into small radii rather than sharp joins, producing a superelliptical, machined feel. Counters are relatively tight and apertures tend to be narrow, especially in letters like C, S, and e, while rounds read more like squarish ovals than true circles. The lowercase is simple and sturdy with minimal modulation; dots and terminals are blunt, and the overall rhythm is dense and uniform for strong color on the line.
Best suited to headlines and short statements where density and impact are desired—posters, promotional graphics, packaging panels, and bold UI labels. It can also work for signage or wayfinding-style applications when set with ample size and breathing room to preserve counter clarity.
The tone is forceful and utilitarian, projecting confidence and urgency. Its compact shapes and tight spacing cues feel contemporary and industrial, suited to messages that need to look solid, direct, and no-nonsense.
The design appears intended to deliver maximum visual weight in minimal horizontal space, using rounded-rectangle forms to keep the texture smooth and consistent. It prioritizes punchy legibility and a unified, engineered geometry for display typography.
The numerals follow the same squared-round geometry and maintain consistent weight, reinforcing a cohesive, signage-like texture. At larger sizes the softened corners add friendliness to an otherwise hard-working, compressed silhouette, while at smaller sizes the tight counters may darken quickly in continuous text.