Sans Superellipse Hulat 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Chandler Mountain' by Mega Type, 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection, 'Palo' by TypeUnion, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, playful, confident, high impact, approachable geometry, brand voice, display clarity, blocky, rounded corners, soft geometry, compact, sturdy.
A heavy, compact sans with squared-off construction softened by generously rounded corners. Curves tend to resolve into rounded-rectangle bowls and counters, giving letters like O, C, D, and Q a superelliptical feel. Strokes are broadly even with minimal modulation, terminals are blunt, and the overall rhythm is tight, producing dark, solid word shapes. Uppercase forms feel wide-shouldered and stable, while lowercase keeps simple, sturdy joins and short extenders that reinforce a dense texture in text.
Best suited to headlines and display settings where its mass and rounded geometry can carry impact—posters, large UI headers, signage, and bold brand marks. It also fits packaging and short, punchy copy where a dense, confident texture is desirable.
The tone is assertive and attention-grabbing, but the softened corners keep it approachable rather than aggressive. It reads as contemporary and graphic, with a slightly playful, “chunky” friendliness that works well for energetic messaging.
The design appears intended to deliver maximum presence with a soft-edged geometric personality, combining block-like sturdiness with rounded friendliness. Its consistent, superelliptical forms suggest a focus on clear silhouette recognition and strong graphic voice in display typography.
The numerals and capitals share the same rounded-rectilinear logic, creating a consistent, logo-ready system. In longer lines the weight produces strong color and a compressed feel, so spacing and line length will influence comfort at smaller sizes.