Slab Square Sipo 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hudson NY Pro' by Arkitype, 'Neue Aachen' by ITC, 'Letteria Pro' by Latinotype, and 'Hype Vol 1' by Positype (names referenced only for comparison).
Keywords: sports branding, headlines, posters, signage, packaging, collegiate, heritage, authoritative, industrial, rugged, badge style, varsity tone, carved look, display impact, octagonal, chamfered, beveled, compact, blocky.
A heavy, block-built serif with pronounced slab feet and consistent stroke weight. Many joins and outer corners are chamfered into octagonal facets, giving the alphabet a carved, sign-like geometry rather than smooth curves. Counters are relatively tight and angular, and terminals finish with flat, squared-off ends and sturdy serifs that keep the texture dense and even. The lowercase mirrors the same faceted construction, with sturdy stems, short arms, and compact bowls; figures follow the same octagonal logic for a cohesive, emblematic look.
Best suited to headlines, team or club branding, packaging, and signage where its strong slab structure and faceted details can carry personality. It works well for labels, badges, and short bursts of text, especially at medium-to-large sizes where the chamfered geometry remains crisp.
The overall tone feels collegiate and heritage-driven, with a rugged, hard-edged confidence. Its faceted corners suggest engraved lettering and old storefront or team-mark typography, projecting stability, tradition, and grit rather than elegance.
The design appears intended to merge a traditional slab-serif foundation with a distinctly geometric, chiseled finish, creating a bold display voice that evokes varsity and vintage sign lettering while staying highly structured and consistent across letters and numerals.
The angular chamfers create strong directional rhythm and a distinctive sparkle at larger sizes, while the dense interior spaces can build a very dark color in longer text. The design reads especially clearly in caps, where the octagonal silhouette is most pronounced.