Sans Superellipse Higup 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Gubia' by Graviton, 'Beverage Stencil JNL' by Jeff Levine, 'Goodland' by Swell Type, 'Getafe' by Trequartista Studio, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, industrial, techno, retro, bold, condensed, compact impact, signage clarity, retro tech, modular system, rounded corners, modular, geometric, blocky, rectilinear.
This typeface is built from compact, squared forms with generously rounded corners, producing a superellipse-like skeleton throughout. Strokes are heavy and uniform, with tight internal counters and a generally condensed stance. Curves are minimized in favor of softened right angles, and terminals tend to be blunt or squared-off rather than tapered. The overall rhythm is sturdy and mechanical, with clean verticals, restrained diagonals, and simplified bowls that read as rounded rectangles.
Best suited to short, high-impact settings such as headlines, posters, branding marks, product packaging, and bold signage where the compact width helps fit more characters per line. It can work for UI labels or section headers when set large enough to preserve counter clarity, but it is less suited to extended body copy.
The design feels industrial and tech-forward, with a retro display flavor reminiscent of arcade, sci‑fi, and engineered signage aesthetics. Its dense weight and compact proportions communicate strength and immediacy, while the rounded corners keep the tone friendly rather than aggressive.
The letterforms appear intended to deliver maximum visual punch in a compact footprint, using a rounded-rectangle geometry to create a consistent, modular system. The design prioritizes strong silhouette and a contemporary-industrial tone over delicate detail, aiming for clear brandable shapes and a distinctive display voice.
Counters are small and often rectangular, which boosts impact but can reduce clarity at smaller sizes. The numerals and capitals share the same modular logic, supporting consistent headline color and a uniform, poster-like texture in lines of text.