Sans Normal Mulob 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Shape' by Brink, 'FS Koopman' by Fontsmith, and 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, punchy, retro, cheerful, approachability, impact, display, retro flavor, clarity, rounded, soft corners, heavy weight, stout, compact counters.
A heavy, rounded sans with broad, blocky proportions and generously curved terminals. Strokes are consistently thick, with soft, blunted joins and minimal modulation, creating a dense, even color on the page. Bowls and counters skew compact, and many forms feel slightly squarish in their rounding, balancing circular shapes with sturdy verticals and horizontals. The lowercase is simple and sturdy, with single-storey forms and short ascenders/descenders that keep lines feeling tight and solid.
Best suited to headlines, posters, packaging, and brand marks where a warm, high-impact sans is needed. It also works well for labels, short UI headings, and signage when clarity and a friendly presence are priorities over airy text rhythm.
The overall tone is bold and approachable, leaning into a friendly, slightly retro display voice. Its soft geometry and chunky weight give it an upbeat, informal character that reads as confident rather than strict.
The design appears intended as a bold, approachable display sans that combines sturdy construction with softened geometry. Its emphasis on rounded terminals and compact counters suggests a goal of maximizing visual impact while maintaining an inviting, informal feel.
At larger sizes it delivers strong impact with clean silhouettes; in longer text the dense counters and heavy color can make paragraphs feel dark and tightly packed. Numerals match the same rounded, stout construction for consistent emphasis alongside headings and signage-style copy.