Sans Normal Bubim 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' and 'Dexa Pro Variable' by Artegra (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, neutral, modern, clean, functional, friendly, versatility, readability, neutrality, clarity, modernity, monoline, rounded, open apertures, large counters, humanist touch.
This sans serif shows a clean, monoline construction with gently rounded curves and largely straight terminals. Proportions feel balanced and contemporary, with open apertures and generous counters that keep the forms clear at text sizes. The lowercase has a simple, two-storey “a” and a single-storey “g,” while the “e” stays open and readable; the overall rhythm is even, with smooth joins and restrained shaping rather than overt geometric rigidity.
Well-suited to interfaces, product copy, and general editorial settings where consistent texture and clear letterforms matter. It should also work for straightforward branding and signage that benefits from a clean, contemporary sans without drawing too much attention to itself.
The tone is neutral and practical, leaning modern and approachable rather than technical or formal. Its roundness and open forms give it a friendly, unpretentious voice that stays out of the way in continuous reading.
The design appears intended as a versatile workhorse sans: clear, even, and readable across a range of sizes, with just enough softness in the curves to feel welcoming while remaining professionally neutral.
Capitals are straightforward and calm, with consistent stroke behavior and minimal stylistic quirks. Numerals match the text color well and appear designed for general-purpose clarity, supporting the font’s steady, no-nonsense texture in paragraphs.