Sans Normal Burig 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Epoca Pro' by Hoftype, 'Engrez' by Indian Type Foundry, 'Belle Sans' by Park Street Studio, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: ui text, web content, branding, signage, presentations, clean, neutral, modern, friendly, legibility, versatility, neutral tone, modern utility, open apertures, large counters, even rhythm, geometric leaning, straight terminals.
A clean sans with a slightly geometric backbone and smooth, rounded bowls. Strokes remain even throughout with minimal modulation, producing a steady texture in both display sizes and paragraph settings. Curves are broad and open, counters are generous, and joins are tidy, giving letters a clear silhouette. Terminals are mostly straight and matter-of-fact, while proportions stay balanced and consistent across caps, lowercase, and numerals.
This font suits interface labels, dashboards, and general web typography where consistent spacing and clear forms matter. It also performs well for corporate or product branding, wayfinding and signage, and presentation decks that need a crisp, modern voice.
The overall tone is contemporary and approachable rather than expressive or decorative. Its restrained shapes and even rhythm read as calm, dependable, and businesslike, with just enough roundness to feel friendly.
The design appears intended as a general-purpose sans focused on clarity and broad usability. Its geometry and open counters prioritize legibility and a stable, neutral typographic color across longer passages and mixed alphanumeric content.
Uppercase forms are simple and sturdy with wide, open shapes (notably in C/G/O/Q), while lowercase maintains clarity through open apertures and uncomplicated construction. Numerals appear straightforward and highly legible, matching the same even stroke color as the letters.