Sans Normal Karef 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Mozaic' by TipoType, and 'Grold' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, sports graphics, energetic, assertive, modern, sporty, friendly, impact, momentum, approachability, clarity, modernity, slanted, geometric, rounded, monoline, large apertures.
A heavy, slanted sans with smooth, rounded construction and largely monoline strokes. Forms lean forward with a consistent italic angle, combining broad proportions with generous counters and open apertures that keep the texture from clogging at large sizes. Curves are clean and circular (notably in O, C, G, and the bowls of b/p/q), while joins and terminals stay blunt and straightforward, giving the face a firm, graphic rhythm. Numerals are robust and simple, matching the same rounded, forward-leaning geometry.
Best suited to headlines and short bursts of copy where the strong slant and weight can drive emphasis—such as branding, packaging, posters, and sports or event graphics. It can also work for punchy subheads or callouts where a bold, energetic voice is needed.
The overall tone is dynamic and confident, with a contemporary, athletic feel. Its forward slant and broad stance read as active and promotional, while the rounded geometry keeps it approachable rather than severe.
The design appears intended to deliver a bold, forward-moving presence with clear, rounded letterforms that remain legible in large display settings. Its combination of italic momentum and geometric softness suggests a focus on contemporary marketing and high-visibility graphic applications.
Round letters sit comfortably alongside more angular shapes (K, V, W, X), creating a clear, high-impact silhouette. The italic construction remains stable and even across capitals, lowercase, and figures, producing a cohesive, poster-like color in text.