Sans Normal Kirik 12 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'Ava Grand' by Matt Chansky, 'Garnison' by OzType., 'Cogenta' and 'Cogenta Text' by SRS Type, and 'Kursk 205' by Talbot Type (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, sporty, friendly, dynamic, impact, modernization, energy, approachability, rounded, geometric, slanted, open, clean.
A heavy, slanted sans with wide proportions and smooth, rounded curves. Strokes stay largely uniform, with softly eased terminals and compact counters that keep the silhouettes sturdy at display sizes. The lowercase shows a high x-height and simple, geometric construction, while the uppercase retains broad bowls and open apertures for clear word shapes. Figures are similarly robust and rounded, with clear, contemporary forms and consistent spacing rhythm in text.
Best suited for headlines, brand marks, packaging, and promotional graphics where a strong, dynamic sans can carry attention. It can also work for short bursts of text such as subheads, callouts, and UI marketing banners, where its wide stance and bold texture help maintain clarity at a glance.
The overall tone is modern and energetic, with a forward-leaning stance that reads assertive and active. Rounded shaping keeps it approachable rather than severe, giving it a friendly confidence suited to contemporary branding and punchy messaging.
Designed to deliver a contemporary, high-impact sans voice with a sense of motion. The combination of wide geometry, rounded construction, and pronounced slant suggests an intention to balance friendliness with emphasis for modern display typography.
The slant is strong enough to create motion but remains controlled, maintaining even color across lines of text. Round letters like O/C/G and the numerals emphasize a geometric base, while the darker interior spaces in letters such as a/e/s contribute to a dense, impactful texture.