Sans Normal Magiy 2 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ads, sporty, energetic, assertive, modern, punchy, impact, motion, modern branding, headline strength, oblique, slanted, extended, geometric, rounded.
A heavy, slanted sans with extended proportions and compact counters that create a strong, high-impact texture. Strokes are broadly uniform with smoothly rounded curves, and many terminals are cut on an angle to reinforce forward motion. The overall construction feels geometric and sturdy, with wide bowls and a steady rhythm that stays consistent from caps to lowercase and numerals.
Best suited to display settings where impact and motion matter: headlines, posters, sports or fitness branding, and attention-grabbing packaging. It can also work for short UI labels or promotional banners when you want an assertive, forward-leaning voice, but its dense weight and wide footprint favor larger sizes and concise copy.
The tone is fast, confident, and muscular, evoking speed and contemporary athletic branding. Its dense black presence reads as direct and emphatic, while the oblique stance adds momentum and a slightly aggressive edge.
The design appears intended to deliver maximum presence with a sense of speed—combining a geometric sans foundation with an oblique stance and broad proportions to create an instantly readable, high-energy display voice.
Letterforms lean toward simplified, blocky silhouettes with softened rounding, which helps keep the large weight from feeling brittle. The italic angle is prominent enough to be a defining stylistic feature, and the wide set gives words a stretched, panoramic feel that emphasizes headlines and short phrases.