Sans Normal Madem 7 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type, 'Phonk' and 'Phonk Sans' by Slava Antipov, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, assertive, dynamic, modern, punchy, impact, speed, branding, modernity, display clarity, slanted, compressed counters, rounded corners, blocky, display.
A heavy, slanted sans with broad proportions, large interior counters, and tightly controlled, low-contrast stroke construction. Letterforms lean consistently forward with squared-off terminals that are subtly softened at the corners, creating a blocky yet polished silhouette. Curves are built from smooth, circular segments (notably in O, C, and numerals) while joins and cuts stay crisp, giving the face a clean, engineered rhythm. The overall texture reads dense and stable, with a tall lowercase structure that keeps word shapes compact and strong.
Best suited to large-scale applications where impact and immediacy matter, such as headlines, posters, sports-related branding, and bold identity marks. It also works well for packaging or promotional graphics that need strong readability and a dynamic, forward-leaning presence.
The tone is energetic and forceful, with a forward-leaning stance that suggests speed and urgency. Its weight and width project confidence and impact, making the voice feel sporty, promotional, and contemporary rather than delicate or editorial.
The design appears intended to deliver maximum visual punch with a fast, modern slant and a simplified geometric construction. Its consistent heft and streamlined shapes prioritize attention-grabbing clarity in display typography over subtlety.
Round characters maintain generous bowls, while several letters show purposeful, angled cuts that reinforce motion. Numerals follow the same robust, streamlined logic, keeping the set visually cohesive in mixed alphanumeric settings.