Sans Normal Labos 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra, 'NeoGram' by The Northern Block, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, energetic, modern, punchy, impact, speed, attention, modernity, slanted, soft corners, rounded, blocky, compact counters.
A heavy, right-slanted sans with broad proportions and rounded, softened corners. Strokes stay consistently thick with minimal modulation, creating sturdy silhouettes and compact interior counters. Curves are built from generous ellipses (notably in O/C/G and the bowls of B/P/R), while diagonals (A/K/V/W/X/Y) read sharp and stable despite the slant. The lowercase is compact and sturdy, with a single-storey a and g, a short-armed r, and a slightly angled, utility-driven t; figures are similarly robust with rounded terminals and clear, simple construction.
This style is best suited to short, high-impact settings such as headlines, promotional graphics, brand marks, sports-related visuals, and packaging where bold, energetic typography is needed. It can work for brief callouts and slogans, but the dense forms and compact apertures favor larger sizes over small text.
The overall tone is bold and kinetic, with a forward-leaning, action-oriented feel. Its rounded geometry keeps the attitude friendly rather than aggressive, while the dense weight and broad stance signal confidence and impact.
The design appears intended to deliver maximum impact with a streamlined, contemporary voice: a robust italicized sans that reads fast and loud, balancing athletic energy with rounded, approachable shapes.
Spacing appears designed for strong display presence: letters feel tightly built with substantial black area and relatively small apertures, which boosts poster-level punch. The slant is consistent across caps, lowercase, and numerals, reinforcing a cohesive, fast-moving rhythm in text settings.