Sans Normal Kuduy 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ascent Pro' by Fontop (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, sporty, retro, playful, energetic, approachability, motion, display impact, modern retro, rounded, soft terminals, geometric, oblique, compact bowls.
A rounded, oblique sans with smooth, continuous curves and softly finished terminals. Strokes stay even throughout, with minimal contrast and a clean, solid silhouette that holds up at heavier sizes. Many forms lean into geometric construction—round counters, broad arcs, and simplified joins—while maintaining lively rhythm through the slant. The lowercase shows compact bowls and open apertures, and the numerals echo the same rounded, slightly condensed feel for consistent texture in running text.
Best suited to headlines, logos, and short-to-medium blocks where a bold, friendly voice is needed. It works well for brand systems that want motion and warmth—sports, lifestyle, food, or event materials—and it can serve as an expressive UI/marketing accent when used at larger sizes.
The overall tone is upbeat and approachable, combining a sporty forward motion with a slightly retro, signage-like friendliness. Its rounded shapes and steady weight make it feel inviting rather than sharp or technical, while the oblique angle adds energy and momentum.
The design appears intended to deliver a modern rounded sans with an energetic oblique stance, prioritizing smooth geometry and strong, compact color for high-impact display typography while keeping an accessible, friendly personality.
Round letters (like O, C, G) appear notably smooth and circular, and the diagonal stress from the slant creates a strong directional flow across words. The texture is dark and compact, making it especially impactful in short lines and display settings.