Sans Normal Ordut 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Brosqua' by Milan Pleva, 'Harmonia Sans' and 'Harmonia Sans Paneuropean' by Monotype, 'TT Commons™️ Pro' by TypeType, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, pragmatic, clarity, impact, versatility, modernity, geometric, rounded, high-clarity, compact, sturdy.
A solid, geometric sans with rounded bowls and a consistently heavy, even stroke. Curves are smooth and near-circular in letters like O, C, and G, while straight-sided forms (E, F, H, N) stay square and stable with flat terminals. Counters are moderately open for the weight, and joins are clean with minimal stroke modulation. Proportions feel slightly compact in the capitals, with a clear, tall x-height impression in text and sturdy, straightforward figures.
Best suited to headlines and short-form copy where strong presence and quick recognition matter, such as branding, posters, and packaging. The simple geometry and sturdy shapes also make it a good candidate for large-scale UI callouts or signage where clarity at a glance is important.
The overall tone is contemporary and approachable, balancing a friendly roundness with a firm, no-nonsense weight. It reads as confident and practical rather than decorative, giving copy a direct, energetic presence.
The design appears intended as a versatile, contemporary workhorse sans that prioritizes clarity and impact through simple geometry, consistent stroke weight, and open, readable forms.
Distinctive details include a clean, angled-leg R, a simple, vertical-sided M, and a Q with a clear diagonal tail. Lowercase forms keep a single-storey a and g for a more geometric, informal rhythm, while the numerals are bold and highly legible at display sizes.