Sans Normal Afbid 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Identidad' by Punchform, 'Mundial Narrow' by TipoType, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: branding, editorial, advertising, packaging, posters, modern, clean, friendly, dynamic, informal, approachability, clarity, modernity, momentum, versatility, slanted, rounded, open forms, humanist, soft terminals.
A slanted sans with open, rounded construction and softly finished terminals. Strokes are even and smooth, with gentle curves and minimal modulation, giving letters a consistent, contemporary rhythm. Counters are fairly open and circular, and the proportions feel balanced rather than condensed, with clear spacing that keeps words readable in continuous text. The numerals match the letterforms in tone, with simple, rounded shapes and a straightforward, uncluttered structure.
Well-suited to branding systems and marketing work that needs a contemporary, friendly voice, especially in headlines, callouts, and short paragraphs. It also works nicely for editorial accent text or pull quotes where an energetic, modern sans italic is desired.
The overall tone is modern and approachable, with the italic slant adding energy and forward motion. Its rounded geometry and open apertures keep it friendly and casual rather than formal, while the clean outlines still feel professional and current.
The design appears intended to provide a clean, contemporary italic sans with rounded, open forms that remain readable in text while adding a sense of motion and informality. Its consistent shapes and smooth curves suggest an emphasis on versatility across display and supporting copy.
The slant is consistent across capitals, lowercase, and figures, creating a unified texture in paragraphs. Curves dominate the design, and joins and intersections stay smooth, supporting a clear, low-friction reading experience at larger UI and headline sizes.