Sans Normal Bulaw 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica and 'Multiple' by Latinotype (names referenced only for comparison).
Keywords: ui text, body copy, branding, signage, presentations, clean, modern, neutral, friendly, corporate, versatility, readability, clarity, modernization, approachability, rounded terminals, open apertures, humanist, smooth curves, even rhythm.
A clean sans with softly rounded curves and largely uniform stroke thickness. Forms are built from simple geometric-like bowls and straight stems, but with subtle humanist modulation in joins and diagonals. Counters are generous and apertures stay open, keeping letters like C, S, e, and a clear in text. The lowercase uses a single-storey a and g, with straightforward verticals and smooth shoulder transitions; terminals are mostly flat with mild rounding that avoids a sharp, mechanical feel. Numerals follow the same even, legible construction with clear differentiation between circular and angular shapes.
This font suits UI labels, dashboards, and product copy where clarity at a range of sizes is important. It also works well for general-purpose branding systems, presentations, and signage that need a modern, readable sans with an understated personality.
The overall tone is neutral and contemporary, leaning friendly rather than austere. Its rounded construction and open spacing read approachable and utilitarian, suitable for everyday interface and editorial settings without drawing attention to itself.
The design appears intended as a versatile, general-use sans that prioritizes readability and a calm, contemporary texture. Its simplified, rounded forms suggest a focus on clarity and broad applicability across both display and text settings.
The design maintains consistent proportions and stroke behavior across uppercase, lowercase, and figures, producing a steady texture in paragraphs. Round glyphs (O, Q, 0) are clean and balanced, while diagonals (V, W, Y, K) feel crisp without becoming aggressive.