Sans Normal Omkud 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura EF' by Elsner+Flake, 'Neue Einstellung' by Hanken Design Co., 'Centra No. 2' by Monotype, 'Futura PT' by ParaType, and 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, approachable, clean, impact, clarity, modernity, friendliness, simplicity, geometric, rounded, compact, sturdy, smooth.
A heavy, geometric sans with smooth circular bowls and broadly uniform stroke thickness. Curves are clean and spacious, while joins and terminals read crisp and minimally treated, giving the letterforms a sturdy, contemporary silhouette. Proportions feel slightly compact with wide counters in round letters, a straightforward double‑storey “a,” and a single‑storey “g,” supporting clear word shapes at display sizes. Numerals are similarly robust and simple, with a rounded “0” and open, legible forms across the set.
This font is well suited to headlines, logos, packaging, and signage where a strong, friendly sans presence is needed. It also works for short paragraphs or callouts at larger sizes, where its open counters and simple geometry keep the texture readable and consistent.
The overall tone is friendly and direct, with an energetic, contemporary presence. Its rounded geometry and solid color create a confident, approachable voice that feels at home in modern branding and bold messaging.
The design appears intended to deliver a modern, geometric sans voice with strong visual impact and uncomplicated readability. Its consistent stroke weight and rounded construction suggest a focus on clear shapes, sturdy silhouettes, and an approachable, contemporary personality.
The design maintains consistent rhythm across caps and lowercase, with strong circular construction in C/O/Q and a simple, functional treatment of diagonals in K/V/W/X. The punctuation and dots (as seen on i/j) appear round and substantial, matching the weight and reinforcing a cohesive texture in text settings.