Sans Normal Viref 5 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'ITC Franklin' and 'ITC Franklin Gothic LT' by ITC, 'Ordina' by Schriftlabor, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, confident, energetic, modern, punchy, impact, motion, visibility, modernity, approachability, rounded, slanted, compact, clean, sturdy.
A compact, slanted sans with thick, even strokes and rounded corners that soften the otherwise blocky silhouettes. Curves are smooth and broadly drawn (notably in C, O, S, and the bowls), while joins stay robust and simplified for a sturdy, poster-friendly texture. The rhythm is tight and forward-leaning, with wide apertures kept controlled and counters that remain open enough to hold up at larger sizes. Numerals follow the same solid, rounded construction, reading as straightforward and highly legible.
This font is well-suited to headlines, short statements, and display settings where impact and immediacy matter. It can work effectively for branding and packaging that need a modern, energetic tone, and it feels especially appropriate for sports, fitness, or action-oriented communications.
The overall tone feels energetic and assertive, with a sporty, motion-driven slant that suggests speed and momentum. Its heavy presence and compact build give it a confident, no-nonsense voice that reads as contemporary and attention-seeking.
The design appears intended to deliver strong presence with a sense of forward motion, combining sturdy geometry with softened corners for approachable impact. It prioritizes clear, high-visibility letterforms that stay cohesive in fast-scanning, promotional contexts.
The italic angle is consistent across uppercase, lowercase, and figures, creating a unified, streamlined flow in text. Rounded terminals and softened corners reduce harshness, keeping the boldness friendly rather than aggressive.