Sans Normal Arlur 4 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, product labels, presentations, editorial, clean, modern, neutral, friendly, versatility, legibility, clarity, modernity, geometric, rounded, open, balanced, crisp.
This is a clean sans with a geometric foundation and gently rounded forms. Strokes are even and consistent, with smooth curves and tidy joins that keep counters open and legible. Proportions feel balanced and straightforward, with circular bowls (notably in C, O, Q) and simple, stable constructions in E, F, and T. The lowercase shows clear, practical shapes with a single-storey a and g, a short-armed t, and a compact, readable rhythm suited to continuous text.
It works well for interface copy, product and brand systems, and general-purpose editorial settings where a crisp, contemporary sans is needed. The open counters and straightforward letterforms support longer reading and hold up well in headings and informational typography.
The overall tone is modern and approachable, combining a neutral, functional voice with subtle softness from its rounded geometry. It reads as contemporary and unfussy, with a calm, everyday clarity that avoids both sharp technical coldness and overt personality.
The design appears intended as a dependable, modern sans for broad everyday use, emphasizing clarity, clean geometry, and consistent rhythm. Its restrained detailing suggests a focus on versatility across both display and text contexts without calling undue attention to the letterforms.
Uppercase forms are broad and steady, with generous apertures and clean terminals. Numerals are simple and highly readable; the 1 is plain and upright, and curves in 2, 3, 5, 6, 8, and 9 are smooth and consistent. The sample text shows even color and spacing that stays composed at larger sizes.