Sans Normal Arrey 17 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Ava Grand' by Matt Chansky, 'Jindo' by Nine Font, 'RF Dewi' by Russian Fonts, and 'Loew Next' and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, posters, modern, neutral, clean, friendly, functional, clarity, versatility, modernity, legibility, simplicity, geometric, rounded, open, even, crisp.
A clean, geometric sans with largely circular and elliptical construction, smooth curves, and blunt, straight terminals. Strokes stay even throughout, producing a calm, low-drama texture, while counters are open and generously sized for clarity. Proportions read slightly expanded, with broad uppercase widths and roomy spacing that keeps lines from feeling cramped. The lowercase is straightforward and legible, with simple forms, rounded bowls, and a compact, no-nonsense rhythm.
Works well for interface text and product graphics where clean shapes and open counters aid quick scanning. Its broad proportions and even color also suit signage, headlines, and poster typography that needs a modern, approachable presence without ornamental detail.
The overall tone is modern and neutral, leaning friendly due to its rounded geometry and open counters. It feels practical and contemporary rather than expressive, suitable for designs that need to communicate clearly without calling attention to the letterforms.
The design appears intended as a versatile, general-purpose geometric sans that prioritizes clarity, consistency, and a contemporary look. Its restrained details and balanced proportions suggest a focus on dependable readability across a range of sizes and applications.
The caps have a stable, architectural feel with smooth joins and consistent curvature, while round letters (like O/C/G) maintain a steady, controlled geometry. Numerals appear clear and robust at display sizes, matching the same rounded, even-stroke logic as the letters.