Sans Normal Arrey 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Aeroport' by Brownfox, 'Halenoir' by Ckhans Fonts, and 'Dunking Grotesk' by Fridaytype (names referenced only for comparison).
Keywords: ui text, web content, editorial, signage, branding, modern, clean, neutral, friendly, functional, neutral utility, legibility, modernity, clarity, versatility, geometric, rounded, open, crisp, minimal.
A clean sans with geometric construction and rounded bowls, set with generous overall width and even, low-contrast strokes. Curves are smooth and near-circular (notably in O/C/e), while terminals are generally straight and blunt, giving a crisp, engineered finish. Counters are open and clear, apertures are wide, and the rhythm is steady across mixed case. Uppercase forms feel balanced and slightly expansive; lowercase is straightforward with simple, single-storey forms and minimal modulation, supporting clarity at a range of sizes.
Works well for user interfaces, web copy, and general-purpose editorial typography where an even texture and clear counters help sustained reading. The wide proportions and open apertures also suit signage and wayfinding, and the neutral geometry makes it a flexible choice for contemporary branding and product communication.
The tone is contemporary and neutral, leaning friendly through its roundness rather than overtly technical. It reads calm and straightforward, with a practical voice suited to everyday interfaces and brand systems that want to feel modern without being stark.
Likely designed as a versatile, modern workhorse sans that stays unobtrusive in paragraphs while maintaining a crisp, geometric character for headlines. The emphasis appears to be on legibility, consistency, and a broadly applicable tone.
The numerals are simple and highly legible with open shapes and consistent spacing, matching the text color and texture of the letters. Overall texture in paragraphs is smooth and even, with few idiosyncratic details, prioritizing clarity and consistency.