Sans Normal Algug 2 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Denostill' by Concepta Digital and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, presentations, branding, clean, neutral, modern, friendly, utilitarian, legibility, versatility, neutrality, clarity, contemporary feel, open apertures, large counters, even rhythm, crisp terminals, geometric influence.
This is a clean, monolinear sans with smooth, rounded bowls and squared-off terminals. Proportions lean broad and steady, with generous internal space and a tall lowercase that keeps words compact vertically while remaining open. Curves are built from simple circular/elliptical forms, and joins stay calm and consistent, producing an even texture in text. Uppercase shapes are straightforward and stable, and the numerals follow the same clear, contemporary construction with simple curves and minimal modulation.
It works well for UI and product text where clarity and consistency are priorities, and it also suits editorial layouts and presentations that need a quiet, contemporary sans. The wide, open shapes make it a solid choice for signage and straightforward branding systems that rely on clean typography.
The overall tone is neutral and modern, with a friendly clarity that feels practical rather than expressive. Its restrained shapes and even rhythm read as dependable and unpretentious, suitable for interfaces and everyday communication.
The design appears intended as a general-purpose sans optimized for legibility and a smooth, contemporary texture. Its simplified geometry, open forms, and restrained detailing suggest an emphasis on clarity, neutrality, and versatility across display and text settings.
Round letters like C, O, and S show smooth, continuous curvature, while straight-sided forms such as E, F, H, and N keep edges crisp for a balanced geometric-meets-humanist feel. Lowercase forms maintain wide apertures and roomy counters, supporting quick recognition at a range of sizes.