Sans Normal Ogte 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Aspira' by Durotype, and 'Atyp' and 'Atyp BL' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, punchy, playful, impact, clarity, approachability, modernity, brand presence, geometric, rounded, compact counters, sturdy, high impact.
A heavy, geometric sans with broad proportions, large internal shapes, and clean, continuous curves. Round letters lean toward near-circular bowls with tight, compact counters, while straight-sided forms (E, F, H, N) keep a firm, blocky presence. Terminals are mostly flat and blunt, and joins are smooth and well-integrated, producing an even, cohesive texture in words. The lowercase shows single-storey a and g with simplified construction, and the numerals are bold and wide with open, highly legible silhouettes.
Best suited to high-impact applications such as headlines, brand marks and wordmarks, posters, packaging, and bold signage where the wide, rounded forms can project clearly. It can also work for short UI labels or callouts when you want maximum emphasis, but the dense color is strongest in display contexts rather than long-running body text.
The overall tone is bold and approachable, combining a solid, no-nonsense footprint with a friendly, rounded warmth. It reads as contemporary and upbeat, with enough geometric discipline to feel organized and dependable while still energetic.
The design appears intended to deliver a modern geometric voice with maximum visual punch—prioritizing simple, recognizable shapes, strong silhouettes, and an even typographic color for attention-driven communication.
In text, the weight creates strong word shapes and pronounced rhythm, with rounded letters (o, e, c) forming a consistent beat against the more rectangular stems. The dense interiors mean small sizes can look darker, but at display sizes the shapes feel crisp and graphic.