Sans Superellipse Umdi 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Kabyta' by Agny Hasya Studio (names referenced only for comparison).
Keywords: headlines, logotypes, posters, packaging, sports branding, tech, futuristic, industrial, sporty, assertive, display impact, systematic geometry, modern branding, tech tone, rounded corners, squared bowls, compact apertures, blocky, geometric.
A heavy, geometric sans built from rounded-rectangle forms, with consistently softened corners and straight, confident strokes. Curves resolve into squarish bowls and superelliptical counters (notably in O, D, P, and 0), creating a sturdy, modular rhythm. Terminals are blunt and uniform, diagonals are clean and relatively steep, and apertures tend to be compact, giving letters a dense, engineered feel. Lowercase follows the same squared-round logic, with single-storey a and g and a generally closed, compact texture.
Best suited to short, high-impact copy such as headlines, logos, posters, product names, and packaging where its compact, rounded-rectangular construction can read as intentional and distinctive. It also fits interfaces and signage that want a futuristic or performance-driven vibe, especially when used at larger sizes.
The overall tone reads modern and machine-made, combining a tech-forward aesthetic with a sporty, no-nonsense punch. Its rounded corners keep it friendly enough for consumer branding, while the blocky geometry maintains an industrial, performance-oriented attitude.
The design appears intended to translate the logic of rounded rectangles into a cohesive alphabet for bold display typography—prioritizing solidity, consistency, and a streamlined, contemporary character that feels compatible with technology and branded systems.
Spacing and internal counters appear deliberately tight for impact, which helps at display sizes but can make busy words feel dense. Numerals match the letterforms with rounded-rectangular silhouettes and flat joins, reinforcing a cohesive, system-like voice across alphanumerics.