Sans Normal Jagiv 7 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Resolve Sans' by Fenotype, 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: branding, headlines, signage, ui labels, posters, modern, neutral, technical, clean, approachable, clarity, modernity, versatility, calm presence, geometric, rounded, open counters, wide set, even color.
A wide-set sans with a geometric, rounded construction and smooth, low-contrast strokes. Curves are drawn with broad arcs and generous counters (notably in C, O, Q, and e), while terminals stay clean and largely unmodulated. Uppercase forms feel sturdy and spacious, with simple joins and minimal nuance; the lowercase follows the same rational geometry, including a single-storey a and g and a compact, horizontal-bar e. Numerals are similarly rounded and open, with a clearly elliptical 0 and soft, continuous bowls in 6, 8, and 9.
This font is well suited to branding systems and display settings where a wide, calm presence is desirable, such as headlines, posters, and signage. It can also work for UI labels and short text where clarity and open counters help maintain legibility, especially at medium-to-large sizes.
The overall tone is modern and matter-of-fact, leaning toward a contemporary, technical neutrality rather than expressive personality. Its broad proportions and rounded forms give it a friendly, accessible feel while still reading as functional and systematic.
The design appears intended to provide a contemporary, geometric sans with a broad stance and consistent stroke behavior, prioritizing clarity, openness, and a smooth, modern texture across capitals, lowercase, and numerals.
Spacing and letterfit appear generous, contributing to a relaxed rhythm in text and a stable, even typographic color. Diagonals (V, W, X, Y) are clean and straightforward, balancing the font’s strong horizontals and rounded bowls.