Sans Normal Alkuf 2 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Resident' by Fenotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, tech, impact, approachability, clarity, modernity, brand voice, geometric, rounded, open apertures, large counters, soft corners.
A heavy, expansive sans with geometric construction and broad, rounded curves. Strokes maintain an even, low-modulation weight, with large counters and generally open apertures that keep forms readable despite the mass. The uppercase shows wide proportions and steady rhythm; the lowercase follows with a single-storey a and g, compact joins, and smooth, circular bowls. Terminals are mostly blunt with subtly softened corners, and the overall spacing feels generous, reinforcing the wide, billboard-like footprint.
Best suited to headlines, titles, and display typography where strong presence and a wide silhouette are beneficial. It also fits branding and packaging that want a friendly, contemporary voice, and performs well for large-format signage where bold, open shapes aid quick recognition.
The font reads as modern and approachable, combining confident weight with friendly roundness. Its wide stance and smooth curves create an upbeat, contemporary tone that suits tech-forward and consumer-facing communication without feeling sharp or severe.
The design appears intended to deliver high-impact, modern display typography with a warm, geometric sensibility. Its wide proportions and smooth, consistent curves suggest a focus on clarity and brand-forward personality rather than compact, text-first efficiency.
Round letters like O and Q are very circular and roomy, while diagonals in A, V, W, X, and Y are sturdy and straightforward. Numerals are similarly broad and clear, with rounded shapes in 0, 6, 8, and 9 that echo the letterforms. In text, the heavy color produces strong emphasis and works best where short lines and clear hierarchy are desired.