Sans Normal Jemay 2 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Refrankt' by Groteskly Yours, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, energetic, modern, retro, impact, speed, branding, emphasis, display, oblique, compact counters, curved terminals, slanted stress, chunky.
A heavy, oblique sans with wide, rounded letterforms and tightly held counters that create a compact, high-impact texture. Curves are built from broad elliptical bowls, while joins and terminals often taper into wedge-like cuts that emphasize forward motion. The strokes show subtle contrast, especially in curved shapes, and the overall rhythm is consistent and dense, with strong horizontals and sturdy diagonals. Uppercase forms read robust and geometric; lowercase remains similarly muscular with simplified details and a single-storey look where applicable.
Best suited to large-scale typography such as headlines, posters, and attention-grabbing banners where its weight and oblique stance amplify impact. It also fits sports and automotive branding, product packaging, and bold signage that benefits from a compact, energetic texture. For longer passages, it works most effectively as short bursts of emphasis rather than continuous text.
The font projects speed and confidence, with a distinctly sporty, headline-driven attitude. Its slant and wedge terminals add urgency and a sense of propulsion, while the rounded construction keeps the tone friendly rather than severe. Overall it feels contemporary with a faint retro athletic and motorsport flavor.
The design appears intended as a high-impact display sans that combines rounded geometry with aggressive, forward-leaning details. Its wedge terminals and compact counters suggest a focus on motion, strength, and brandable personality over neutral text efficiency.
Numerals are bold and rounded with noticeable cut-ins and angled terminals that match the letterforms, keeping the set cohesive in display settings. The overall silhouette stays smooth and stable even in dense lines, but the compact apertures and counters make it most comfortable at larger sizes where its shapes can breathe.