Sans Normal Kerav 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Safran' by Hubert Jocham Type, 'Marat Sans' by Ludwig Type, 'Agent Sans' by Positype, 'Modal' by Schriftlabor, and 'Centrale Sans Condensed' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, modern, confident, energetic, emphasis, speed, impact, modernity, slanted, geometric, rounded, compact, clean.
A slanted sans with sturdy, evenly weighted strokes and smoothly rounded curves. The letterforms lean consistently, with compact apertures and a generally geometric construction that keeps counters clean and stable at display sizes. Uppercase shapes are broad and assertive, while the lowercase maintains simple, workmanlike forms with minimal modulation and clear, closed bowls. Numerals follow the same heavy, rounded logic, with straightforward silhouettes designed for strong presence rather than delicate detail.
This style works best where you want immediate impact: headlines, short subheads, posters, and brand marks that benefit from a sense of speed. It also suits packaging and promotional graphics where a compact, high-energy sans can hold attention and stay legible at larger sizes.
The overall tone feels fast and purposeful, like branding typography meant to suggest motion and decisiveness. Its slant and dense color create a confident, energetic voice that reads as contemporary and performance-oriented rather than delicate or formal.
The design appears intended to provide an assertive, forward-leaning sans for contemporary display typography, prioritizing strong silhouettes and consistent rhythm. It aims to convey motion and confidence while remaining clean and straightforward in construction.
The italic angle is pronounced and consistent across cases, giving lines of text a strong forward rhythm. Spacing appears tuned for impact in headlines, with tight interior shapes that emphasize solidity and a uniform typographic color.