Sans Normal Vegob 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, packaging, signage, modern, friendly, casual, clean, lively, approachability, readability, modernity, informal tone, rounded, humanist, slanted, open counters, soft terminals.
This is a slanted sans with rounded, softly finished terminals and smooth, continuous curves. Letterforms lean consistently to the right, with low stroke modulation and a generally even color on the page. Counters are open and generous, and joins are kept simple, giving the design a clean rhythm with a slightly buoyant, handwritten-adjacent feel. The uppercase is straightforward and airy, while the lowercase shows more personality through rounded bowls and easy, flowing shapes.
It works well for interface labels, short-to-medium editorial text, and marketing copy where a personable tone is desired without sacrificing legibility. The rounded, open shapes also suit packaging, signage, and educational or lifestyle materials that benefit from a friendly, non-intimidating voice.
The overall tone is approachable and contemporary, balancing clarity with a relaxed, informal energy. Its rounded shapes and steady slant read as friendly and conversational rather than technical or severe, making it feel suitable for everyday communication and light branding.
The design appears intended to provide a clear, modern sans optimized for comfortable reading while adding warmth through rounded construction and a consistent slant. It aims to bridge functional text use with a casual, approachable character for contemporary communication.
The italics-style construction appears integral to the design (not merely obliqued), with a cohesive slant across capitals, lowercase, and numerals. Numerals are clear and rounded, matching the letterforms’ soft geometry and maintaining consistent visual weight alongside text.